PRIVACY POLICY

This data protection information outlines which data we store and process.

I General provisions
1. Description of the key data processing steps
We process personal data of the user for the orderly provision of this website. In general, processing of personal data takes place after asking the user for the right to do so. Notwithstanding this general principle, we may process personal data without asking for explicit permission in cases where this is not possible for technical reasons.
2. Legal grounds of processing
We process the data based on the following legal grounds: Art. 6 Abs. 1 lit. a DSGVO, Art. 6 Abs. 1 lit. b DSGVO, Art. 6 Abs. 1 lit. c DSGVO, Art. 6 Abs. 1 lit. d DSGVO and Art. 6 Abs. 1 lit. f DSGVO.
3. Retention of data
In general, we retain data for no longer than it is necessary for the purposes for which the personal data are processed. Notwithstanding that general principle, we may process this data for longer periods for example for operational reasons (typically for 3 - 12 months). In addition, we might also store data due to national and / or international legal regulations. In these cases, we delete the data in accordance with the respective statutory time limits.

II Provision of the website and logfiles
1. Description of the key data processing steps
Every time the user visit this website, the following data is stored:
(1) Type of browser and the version
(2) The operating system of the user
(3) The user's internet service provider
(4) The user's IP address
(5) Date and time of the website visit
(6) The website the user visited prior to visiting this website
(7) Websites the user visits from our website
Above data is logged. The logged data is not consolidated with other personal data of the user.
2. Legal grounds of processing
We use the data based on the following legal grounds: Art. 6 Abs. 1 lit. f DSGVO.
3. Purpose of processing
During your visit of this website, your IP address must be stored for technical reasons.
Storing data in log files is necessary for the purpose of ensuring the provision of this website. The data is also used for optimization of this website. The stored data is not used for marketing activities.
These purposes describe our legitimate interests. The legal grounds for this are Art. 6 Abs. 1 lit. f DSGVO.
4. Retention of data
In general, we retain this data for no longer than it is necessary for the purposes for which the personal data are processed. Notwithstanding that general principle, we may process this data for longer periods for example for operational reasons (typically for 3 - 12 months).
5. Rights of the customer
The customer has no right to revoke the permission to process this data, because this data is necessary for the orderly provision of this website.

III Usage of cookies
1. Description of the key data processing steps
This website uses cookies. Cookies are small text files stored on your computer or in your browser. Cookies contain data to identify your browser and/or your operating system when returning to our website. We use cookies to optimise your user experience, for example during the order process. Stored data can contain:
(1) Language settings
(2) Items in the shopping cart
(3) Delivery data (first name, last name, shipping details, email address)
(4) Your approval to allow cookies
In addition, this website uses cookies to track surfing behaviour. We might track the following data:
(1) Frequency of site visits
(2) Usage of specific website functionalities
When entering this website you will be informed about cookie usage for analytical purposes, and you will be asked for accepting cookies and storing personal data.
2. Legal grounds of processing
We use the data based on the following legal grounds: Art. 6 Abs. 1 lit. f DSGVO, Art. 6 Abs. 1 lit. a DSGVO, Art. 6 Abs. 1 lit. f DSGVO.
3. Purpose of processing
We use cookies to optimise your user experience, for example during the order process, for shipping, for language settings or newsletter functionalities. Without cookies, the order process will not work properly because we need to pass on the cart items by using cookies.
We also use cookies to optimise the quality of this website and its content in order to offer you the best experience and the most suitable products.
These purposes describe our legitimate interests. The legal grounds for this are Art. 6 Abs. 1 lit. f DSGVO.
4. Retention of data, Rights of the customer
Cookies are stored on your computer or in your browser. Hence the user has full control regarding cookies. If you wish to deactivate or limit cookie usage, you can change the settings in your browser. Stored cookies can be deleted at any time. If you limit or deactivate cookie usage regarding this website, you will not be able to use all functionalities (Especially, you will not be able to use the order process).
As far as flash cookies are concerned, you can change the settings in your flash player to prevent data transfers.

IV Newsletter
1. Description of the key data processing steps
On this website, you can subscribe to a newsletter. By subscribing to the newsletter, we will store your email address.
If you place an order on our website and share your email address, we are allowed to use your email address to send you a newsletter to keep you posted on similar products or services.
We will not transfer your data to third parties, unless explicitly stated otherwise.
2. Legal grounds of processing
We use the data based on the following legal grounds: Art. 6 Abs. 1 lit. a DSGVO and § 7 Abs. 3 UWG.
3. Purpose of processing
We collect your email address to send you the newsletter.
4. Retention of data
In general, we retain personal data for no longer than it is necessary for the purposes for which the personal data are processed. Notwithstanding that general principle, we may process personal data for longer periods for example for operational reasons (typically for 3 - 12 months).
5. Rights of the customer
At any time you can unsubscribe the newsletter. If you wish to unsubscribe, please send an email to "sales@santa-ana.co.uk", subject "unsubscribe".

V Email contact
1. Description of the key data processing steps
This website offers several email addresses to contact us. In case you contact us by email, personal data will be stored.
We will not transfer your data to third parties, unless explicitly stated otherwise.
2. Legal grounds of processing
We use the data based on the following legal grounds: Art. 6 Abs. 1 lit. a DSGVO, Art. 6 Abs. 1 lit. b DSGVO, Art. 6 Abs. 1 lit. f DSGVO.
3. Purpose of processing
If you send us an email, in order to answer this email, we will have to store your data for technical reasons.
4. Retention of data
In general, we retain personal data for no longer than it is necessary for the purposes for which the personal data are processed. Notwithstanding that general principle, we may process personal data for longer periods for example for operational reasons (typically for 3 - 12 months).
5. Rights of the customer
At any time the customer has the right to revoke the permission to process personal data. In this case, we cannot continue to communicate by email with the customer and we will delete the customer data.

VI Links to other websites and services
This website can contain links to third-party websites (such as social networks). We do not check third-party websites and cannot be held responsible for any of those websites. The respective third-party provider is solely responsible to comply with the respective legal data protection regime. We recommend to get informed about the privacy statement of a third-party provider before entering such website using our links.

VII Transfer of data to service providers
The protection of stored data is in line with legal requirements. As far as necessary to facilitate the presentation of our website and/or in order to ship products and/or in order to conduct marketing activities, we transfer data to third parties such as payment providers, forwarders etc. in line with legal requirements, according to our legitimate interest.
Von unseren Dienstleistern verlangen wir, bei der Verarbeitung personenbezogener Daten die gesetzlichen Vorgaben einzuhalten.
a) Usage of Facebook Remarketing:
This website uses the Facebook remarketing functionality "custom audiences". As a result, if you visit our website, you might be presented related Facebook ads. This website has implemented the Facebook remarketing tag, which sets up a direct connection to facebook when you visit this website. Facebook adds the data of your visit of our website to the Facebook data regarding your personal Facebook account. Details regarding the usage of data by Facebook as well as your rights and options to protect your privacy can be found here: https://www.facebook.com/about/privacy/. Furthermore, you can deactivate the remarketing functionality "custom audiences": https://www.facebook.com/settings/?tab=ads#_=_
b) Usage of Google Analytics:
This website uses Google Analytics. Google Analytics uses "cookies" that are stored on your computer to analyse your usage of our website. Typically, the data regarding your usage of our website is transferred to a Google server in the United States where the data is stored. Our website anonymises your IP; that way, your IP address is shortened before it is transferred. In rare cases, your IP is shortened only in the United States. Google uses that data to analyse your usage of our website, to generate reports and to offer services to us regading your usage of our website. Your IP is not connected with other data by Google. If you do not wish to allow cookies, you can do so by changing your cookie settings in your browser. If you do not allow cookies, you will not be able to use all functionalities of our website. If you want to prevent Google from analysing your data, you can also use the following browser plugin (at your own risk): http://tools.google.com/dlpage/gaoptout?hl=en
Additional privacy information can be also found here: https://support.google.com/analytics/answer/6318039?hl=en

VIII Other data transfers
Besides the aforementioned data transfers, data transfers only take place if we have a legal obligation to do so or in case of our own legal defense.

IX Data sources
Besides data we capture on our website, we might capture data provided by third parties, such as payment providers, forwarders, commercial data providers etc.

X Your rights
In accordance with GDPR, you may demand at any time that we
1. provide you with information on your personal data that we process and/or that we
2. rectify
3. restrict
4. erase
5. export
your personal data stored on our systems. Please send your request for example by email to sales@santa-ana.co.uk. In case you exercise your right to rectify, restrict or erase any of your data, we shall inform any recipients of your data on your decision.

6. Right to object to data processing
We process your personal data based on our legitimate interest, for example to process your order, adapt our website to your needs or to carry out analyses and marketing activities. You have the right to object at any time to the processing of your personal data. We will then no longer process your data for this/these purpose(s) unless our legitimate interests in processing overweights or the processing serves to establish, exercise or defend legal claims. If you object to the processing of your data, we will process any collected personal data in this context to respond to your request, in accordance with GDPR legislation.
7. Right to withdraw consent
If you have given us your consent for the processing of your personal data, you can withdraw this consent at any time. The withdrawal of your consent is effective for the future and shall not affect the lawfulness of processing based on consent before its withdrawal.



XI Controller for the processing of your personal data
The Controller for the processing of your personal data is

SANTA ANA athletic apparel GmbH
c/o Patric Mayer
Friedrichstr. 10
60323 Frankfurt am Main
Germany
Phone: +49 69 37400162
Email: sales@santa-ana.co.uk
Website: www.santa-ana.co.uk
Fully authorized managing director:
Patric Mayer

XII Contact details of the data protection officer
The data protection officer is
Patric Mayer
Email: pmayer@santa-ana.co.uk
Website: www.santa-ana.co.uk

XIV Final provisions
We reserve the right to modify this privacy policy from time to time at our own discretion.
By using this website you accept our terms and our privacy policy.

February 2021


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